Why Amazons Recent Scandal Should Scare The Restaurant Business
Amazon has recently been in the news after admitting that they use the data from the independent sellers on their platform when deciding what own-brand products to launch. It seems to be a scandal but really, did anyone think any differently? The major supermarkets have used their own sales data when launching their own-brand product for years. Why should Amazon be different? One difference is in the fact that the resulting product can be presented exactly to the customer to whom it would appeal, but even this is little different than placing your own product on prime shelf-space.