The Customer Retention Blog

8 Things To Consider Before Introducing Booking Deposits

No-shows are now a hot topic, particularly in the restaurant business. The obvious and simple answer is to introduce non-refundable booking deposits. But there are a number of downsides to these and not many businesses have considered them. So here are 8 things to think about before you jump straight to them. ###1. Reduced Bookings The big immediate impact will be a reduction in the actual bookings themselves. You are placing an extra hurdle in front of people and if they have even the slightest doubt about being able to make it they will pause.

Continue reading

8 Things To Consider Before Introducing Booking Deposits

No-shows are now a hot topic, particularly in the restaurant business. The obvious and simple answer is to introduce non-refundable booking deposits. But there are a number of downsides to these and not many businesses have considered them. So here are 8 things to think about before you jump straight to them. Destroy Goodwill Create Them and Us Creates a Transactional Relationship ###1. Reduced Bookings The big immediate impact will be a reduction in the actual bookings themselves.

Continue reading

Why Amazons Recent Scandal Should Scare The Restaurant Business

Amazon has recently been in the news after admitting that they use the data from the independent sellers on their platform when deciding what own-brand products to launch. It seems to be a scandal but really, did anyone think any differently? The major supermarkets have used their own sales data when launching their own-brand product for years. Why should Amazon be different? One difference is in the fact that the resulting product can be presented exactly to the customer to whom it would appeal, but even this is little different than placing your own product on prime shelf-space.

Continue reading

More Frequent Customer Sentiment Reports Now Available.

One of the key aims of Sentiment is to remove stress from business owners and managers. We do this is by makingMonthly reporting is no longer the only option in Sentiment. Today weekly and even daily reporting is available for those businesses who need it, though monthly remains the default since it is the optimal frequency for most businesses. Sentiment makes it simple for customers to provide feedback on how they feel about their experience.

Continue reading

How Real-Time Data Can Hurt Your Business And Your Health.

It’s a cliché that we’re inundated with more data than ever before, but that doesn’t make it any less true. Throughout the day we have emails, tweets, news alerts, articles and more. In business we also have communication from customers through a range of social media, phone calls, and in person. And we might have customer surveys, complaints and compliments to consider as well. It can be overwhelming.

Continue reading

How Ryanair Ignored The Complaints - And How You Can Too.

Ryanair are not only the largest airline in Europe but are also the airline which gets regular mentioned in newspapers and reviews sites as being among the worst in the world. How can this be? And what does it mean for your business? When Ryanair began their march to dominance from being a single-plane company they modelled themselves after Southwest Airlines in the US. But unlike Southwest, which has legendary service Ryanair almost from the beginning received loud and visible complaints.

Continue reading