Amazon has recently been in the news after admitting that they use the data from the independent sellers on their platform when deciding what own-brand products to launch. It seems to be a scandal but really, did anyone think any differently? The major supermarkets have used their own sales data when launching their own-brand product for years. Why should Amazon be different? One difference is in the fact that the resulting product can be presented exactly to the customer to whom it would appeal, but even this is little different than placing your own product on prime shelf-space.
It’s a cliché that we’re inundated with more data than ever before, but that doesn’t make it any less true. Throughout the day we have emails, tweets, news alerts, articles and more. In business we also have communication from customers through a range of social media, phone calls, and in person. And we might have customer surveys, complaints and compliments to consider as well. It can be overwhelming.
Ryanair are not only the largest airline in Europe but are also the airline which gets regular mentioned in newspapers and reviews sites as being among the worst in the world. How can this be? And what does it mean for your business? When Ryanair began their march to dominance from being a single-plane company they modelled themselves after Southwest Airlines in the US. But unlike Southwest, which has legendary service Ryanair almost from the beginning received loud and visible complaints.