March 3, 2010
Gyms have a well-recognised issue with customer retention. Customers sign up but, after some time they stop returning. Some of the reason are, of course, beyond the managements control. But there are reasons that are under your complete control as well. Knowing which of those two categories affect your club is important if you want to reduce that drop-off number.
Why People Stop Coming
You can categorise the reason people stop coming to a gym in two ways 1. They stop going to any gym 2. They move to another gym
There are reasons why they might do either. In general terms the person